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Meet The Team

Kingshay Team

Richard Simpson

Richard Simpson – Development Director
B.Sc. Hons (Agric)

Richard has been with Kingshay since 1994 and is involved in all aspects of business management and development. He has a wide experience gained in consultancy, managing and running practical projects, IT projects, farmer surveys and desk studies; researching and writing technical reports and leading farmer discussion groups. His areas of expertise include farm business consultancy, farm business analysis & budgeting, extensive knowledge of dairy farming systems, key performance measures and keys to profitability & success as well as the ability to find & develop solutions e.g. applying the input requirements of a complex scientific model to practical farm situations that can be replicated from farm to farm.

Richard has been heavily involved in the designing, development, operation and promotion of the Dairy Manager herd costings service which is used by 2,000 dairy farms in the UK. Richard also has IT development and data analysis skills together with an in depth knowledge of on-farm Carbon Footprinting and evaluation of measures that can be taken to reduce emissions.

From a dairy farming background Richard, gained a BSc honours in Agriculture at Harper Adams and has practical experience managing cows on a day to day basis.

Simon Withers

Simon Withers – Business Development Manager

Simon has a wealth of experience in the agricultural sector, originally from a dairy farming background near Bath and for the last 20 years with Arla Foods as a senior manager within the Arla Member Relations organisation.

Simon joined Kingshay in October 2020 taking on a new strategic role as a Business Development Manager, the role will be a key member of the Kingshay leadership team, initially focussed on supporting existing customers and developing further sales within our Dairy Manager costings service, alongside supporting activities at the Dairy Centre.

The role will undoubtedly evolve to encompass all areas of our business, focussing on those with the greatest potential to contribute growth and enhance Kingshay’s reputation within the industry.

Simon originally attended Polytechnic South West, Seale Hayne Faculty achieving a BTEC Higher National Diploma (HND) in Agriculture Management & Production and a Certificate in Management (CIM) from Nottingham University Business School.

Simon’s personal interests, apart from his family include amateur theatrical productions, cycling, gardening and travel.

Sarah Bolt

Sarah Bolt – Membership Development Manager
B.Sc. (Agric), MSc Animal Behaviour

Sarah has worked in the agricultural sector for over 20 years, having graduated with a BSc in Agriculture (University of London). Roles have included  technical sales and advisory positions. Latterly she was heavily involved with knowledge exchange, focussing on engaging farmers to drive change on farm.

Sarah studied for an MSc in Animal Behaviour (University of Exeter) graduating in 2014. Her dissertation looked at the effects of social contact on the health and production of dairy calves.

Joining Kingshay in 2017 Sarah is responsible for knowledge transfer to the membership, principally with writing technical publications and dealing with technical queries. Her role with Kingshay continues to build on her passion for motivating and inspiring change on farm for a profitable, sustainable future. Sarah also facilitates the Wyvern Discussion Group.

Sarah is a founder of “Women in Dairy” and now sits on its steering committee, organising the annual conference, training facilitators and driving the organisation forward. In her spare time Sarah is most likely to be found in the great outdoors, either gardening or walking the many footpaths of the southwest.

Kathryn Rowland

Kathryn Rowland – Senior Farm Services Manager
B.Sc. Hons (Agric)

Kathryn joined Kingshay in 2002 after studying Agriculture at Seale Hayne, University of Plymouth. She carried out work experience as a placement student for Kingshay in 2001.

She now manages the Farm Services Team. A key part of her role is analysing key performance data and writing technical articles for publication. Kathryn co-ordinates the publication of Kingshay's Dairy Costings Focus Report, published annually. She also runs the Profit Manager service and business management training workshops.

She is involved in farm discussion group meetings where all costs of production are discussed in detail and benchmarked against full costs of production.

Ellen Cawley

Ellen Cawley – Service Support & Marketing Coordinator

Ellen joined the team in August 2021 as Service Support and Marketing Coordinator to assist with all things marketing, including running the Kingshay’s social media sites and designing promotional materials including flyers, leaflets and reports etc. Ellen studied Fashion Marketing at the University of Northampton and brings with her two years’ experience in the marketing industry.

Ellen grew up on a small holding that mostly focused on goat rearing and her extended family are also from farming backgrounds, giving her a good understanding of the industry and a love for animals.

In her spare time Ellen enjoys drawing and illustrating, using her 5 dogs, 7 donkeys and range of other animals as inspiration.


Felicity Gale

Felicity Gale – Farm Services Specialist
B.Sc. (Animal Science)

Felicity will be known to many of you as the main contact for any technical and customer service queries regarding your herd(s) and is responsible for the smooth running of our Dairy Manager costings service. Having joined the team in 2013, she now regularly analyses production results and industry trends for key clients.

Felicity is well qualified for the role having gained a BSc in Animal Science from Harper Adams and has worked on a diverse range of dairy farms in Australia and Canada.

Sarah Tomlinson

Sarah Tomlinson – Kingshay Veterinary Consultant

As an experienced farm vet, Sarah has worked with a variety of dairy and suckler herds, together with sheep flocks in the East Midlands. Her role has required her to have excellent communication skills both on an individual level with farmers, speaking at public meetings, liaising with government and talking to industry stakeholders. During her career she has developed excellent working relationships with the NFU, CHeCS, BVA, BCVA, AHDB, DEFRA and APHA, as well as with individuals at Universities. It is through these connections that she has developed a keen interest in social science and farmer behaviour. Sarah is passionate about improving livestock welfare and productivity by reducing the risk and impact of endemic disease, particularly bovine TB.

Sarah has three children and two Labradors, and loves walking around our beautiful countryside. She is an active member in the local farming community. Sarah is a keen contributor on social media, championing British farming and the rural community. Reading has been a passion since childhood and devouring a book in one day is a rare luxury. She loves to cook, enjoy holidays by the seaside and various crafts but have yet to perfect most. More recently Sarah has developed an interest in politics.

Hayley Tincknell

Hayley Tincknell – Farm Services Specialist

Currently on Maternity Leave

Hayley joined the Farm Services Team in January 2018, as Farm Services Specialist to cover Felicity Gale, whilst she was on maternity leave with Isabelle. When Felicity returned, Hayley was responsible for the design of the marketing materials and looking after the websites. Since having her own baby, she is now back providing support to the Dairy Manager costings service, analysing results and trends.

Having gained previous experience working as a laboratory supervisor and personal assistant at a leading poultry veterinary practice, laboratory technician in a milk laboratory and office manager of a small farm and poultry veterinary practice, she brings knowledge and understanding of the farming industry.

Hayley grew up on both dairy and poultry farms, now living locally with husband Henry and their baby girl, Maisie on their dairy farm. In her spare time, she can be found walking her dog Ruby with Maisie.

Mary-Kate Mahony

Mary-Kate Mahony – Farm Services Specialist

Mary-Kate joined the Dairy Manager team as Farm Services Specialist in April 2021 to help assist with any queries whilst sending out the reports and ensuring smooth running of the costings service.

Mary-Kate has a vast amount of farming experience, ranging from rearing her own calves, pigs and breeding sheep & most recently working as a milk recorder.

Outside of work, Mary-Kate has 3 young boys & 2 dogs that keep her busy. When she has any spare time from a busy family life, she enjoys a bit gardening & baking.

Emily Carter

Emily Carter – Data Projects Coordinator
B.Sc. Hons (Environment and Ecology)

Emily is responsible for the development and running of data capture and reporting projects within Kingshay and the wider Origin Group. She is currently working with Origin’s veterinary teams to develop bespoke web based programs to manage client information, record and report clinical investigations and to analyse clinical data.

Previously, Emily helped Kingshay to develop what is believed to be the UK’s largest agricultural carbon footprinting model, which enabled approximately 2,500 assessments to be carried out annually spanning the major livestock and produce (including milling wheat) sectors.

Emily is a FACTs qualified adviser.

Kate Butler

Kate Butler – Projects Administrator

Kate joined the Kingshay team in August 2021 as Projects Administrator after recently completing a Business Management Foundation Degree.

Kate has a range of agricultural experience from working on a family dairy farm, and often helps with milking, calving and calf rearing. Kate is also an active member within the National Federation of Young Farmers where she currently holds the position of Treasurer for her local club.

In her free time Kate enjoys country walks with her dog called Pippa.

Christina Ford

Christina Ford – Services Development Specialist
BSc (Hons) Bioveterinary Science

Christina joined Kingshay in April 2019 as Services Development Specialist to provide customer support and to progress the services we provide.

Christina grew up on a beef and pig farm in Somerset and studied Bioveterinary Science at Harper Adams. Before joining Kingshay, Christina worked as a pig nutritionist at ForFarmers, where she formulated unique diets and progressed a data analysis system to enable clearer access to data to help improve productivity on farm.

In her spare time, Christina can be found running around the hockey pitch or walking her dogs Aussie and Rolo.

Ian Heathcock

Ian Heathcock – IT Development Specialist

Originally trained as an electronic engineer, Ian has been creating websites and writing bespoke software since the late 1990’s. With Kingshay since 2008, Ian develops both in-house software and customer facing products.

Billie Wakeman

Billie Wakeman – Data Projects Cordinator

Billie joined the team in May 2021 as to help with the many on-going projects at Kingshay.

Although not from a farming background, she has been involved with various data development projects for the last six years across different industries so is used to learning quickly on the job! Billie is very much looking forward to discovering more about farming as she progresses working in the agricultural industry.

Billies hobbies include teaching fitness classes and designing and sewing clothing.

Emily Habberfield

Emily Habberfield – Office Administrator

Emily joined Kingshay in March as administrative support for the office and for the South West Dairy Development Centre. Emily helps out with general admin, accounts information and cow records at the SWDDC.

She is from a farming background and used to work on her parent’s goat dairy farm, with her main job as a kid rearer. Emily has a strong interest in agriculture and working her dogs.

Carl Kaaregaard

Carl Kaaregaard – Senior Software Engineer

Carl joined Kingshay in June 2021 as a Senior Software Engineer to help with Kingshay’s software solutions and developments. He is bringing with him over 20 years of experience working on a wide variety of projects. This included working as a full-stack developer for some of Denmark’s biggest banks and pharmaceutical companies, where his role often included architecture and database design.

Carl was born and raised in Denmark in a family of farmers, as a child, he spent many of his school holidays working on his aunt’s farm. He discovered his talent for coding when he got his first computer at a young age and has been coding ever since. Carl has an engineering degree from the finest technical university in Denmark and spent one year at Aberdeen University.

He moved to the UK in 2018 to enjoy the beautiful countryside with his family. He is a friendly, down-to-earth father of four who is passionate about helping people by designing the best IT solutions for them.

Helen Frost

Helen Frost – Finance and Administration Manager

Helen has joined the team to ensure the efficient running of the office. With her background in farm accountancy Helen will be keeping our books up to scratch. Prior to joining us Helen ran her own farm secretarial business.

Richard Brown

Richard Brown – Software Developer

Over the years Richard has specialised in data, from semi-conductor components to recruitment.

He joined Kingshay in June as a software developer and recently moved to the countryside specifically to work in a rural industry. Although not from a farming background, Richard is interested in the role technology can play in farming to improve efficiency, conservation and the environment.

When Richard is not working he is usually in the garden - treading a fine line between keeping the wildlife, his landlord and the vegetables happy.

Ashley Sutton – App Developer

Ashley joined Kingshay in September 2021 to help with App development on several different projects. He brings with him 5 years of Android app development experience in several different sectors, mainly the Attractions and Banking industry.

Although Ashley is not from a farming background, he is eager to learn more about industry. In his spare time Ashley is a wonderful dad to his child that was born at the beginning of the first COVID lockdown, which presented many challenges, but he is loving the new experience.

South West Dairy Development Centre

Byron Woodsford

Byron Woodsford – Herd Manager

Byron Woodsford joined the farm team at the South West Dairy Development Centre in January 2021.

Following a 7 year stretch in the army, Bryon embarked on his farming career in 2011.Starting as a general farm worker, Byron was determined to achieve his five year goal of becoming a herdsman. Indeed, with hard work and attending various training courses, Byron attained his ambition becoming a herd manager 5 years ago on the last farm he worked at before joining Kingshay.

Outside of work Byron has a keen interest in motorsports, particularly motorcycling.

Hannah Place

Hannah Place – Assistant Herdsperson

Joining the team in October 2019, Hannah helps with the daily running of the farm from routine tasks such as bedding up, work with the robots, general day to day work with the herd and grazing, she also helps with the non-routine tasks such as AI, some foot trimming and vet treatments. She is passionate about working with livestock especially calves and youngstock so takes a keen interest in the calving and calves at the South West Dairy Development Centre.

Hannah has a BSc degree in Environmental Health, during and after university she pursued the Health and Safety and environmental protection route of her degree looking to combine it with her love of farming. She went on to study at Kingston Maurward College level 3 and level 3 extended diploma in Agriculture. Hannah has had experience of working as a general farm worker, a relief milker and a calf rearer at a large scale calf unit.

Callum Fuller

Callum Fuller – Dairy Farm Worker

Callum joined the farm team at the South West Dairy Development Centre in 2021.

Callum is from Gurney Slade on the Mendips and previously attended the Blue School in Wells and is now continuing his studies at Bridgewater and Taunton College, Cannington Centre in Somerset, studying a level 3 BTEC in Agriculture. He has worked on previous farms as well as in the construction sector. Callum found his love for agriculture while watching grass silage making taking place from his garden.

Callum is thoroughly enjoying being part of the Kingshay farm team, particularly learning new skills, especially technology related. When not at work he enjoys socialising and gaming with his friends.